PERSPECTIVES

Perspectives

Post Covid-19 Lockdown from a CX perspective: How businesses can prepare for the bounce back

By Eva Sulirova

Throughout human history, pandemics have undoubtedly left a deep mark on peoples’ lives and the world around them. Fortunately, this crisis…

Perspectives

Emotional Convenience and Responsible Decisions Guide You Through The Corona Crisis

By Steven Van Belleghem

We recently approached some of the best customer experience practitioners to get you the latest and most actionable CX content out there…

Perspectives

How Experience-Led Growth Catapulted Airbnb to Unicorn Status

By João Alves

Before we begin, do me a favour… ...take your phone… ...enter your passcode to unlock it.... ...and now, please hand it over to one of your…

Perspectives

How Brands are Responding to COVID-19

By João Alves

We hope the virus has a short-lived impact, but in the interim, we should brace ourselves for turbulence and have a prepared mindset for the…

Perspectives

How online travel companies can mitigate the impacts of Covid-19 on CX

By Anfel Bahri

The Covid-19 outbreak has left travel providers in shock, wondering how they can possibly combat the decline in travellers in the coming…

Perspectives

How Zappos WOWs Customers To Win

By Sam Frampton

Zappos is a trailblazer. They don’t follow conventional thinking when it comes to building a business. They don’t hire like normal brands…

Perspectives

How Zoom Built a $20B Brand Off The Back of Customer Experience

By Sam Frampton

If you work in the tech world chances are you’ve heard of Zoom or more likely you’ve used the video conferencing tool. At Chattermill, Zoom…

Perspectives

How Human-Centered AI Will Transform Your Customer’s Experience

By Aji Ghose

Artificial Intelligence, ubiquitously referred to by its punchier abbreviation AI, is everywhere these days, and the realms of insight…

Perspectives

How AI is shaping fundamentals of customer support

By Sam Makad

According to Gartner, in the coming years, customers will manage up to 85% of their relationship with enterprises without any human…

Perspectives

The Relentless Pursuit Of The Perfect Customer Experience: A Netflix Story

By Harry Buckle

The ultimate example of a company disrupting an industry with customer experience? Netflix, in 2016, represented 35% of all internet…

Perspectives

The Billion Dollar Subscription Service: How Dollar Shave Club Built a Best in Class Customer Experience

By Maddy Trusewich

From food, fashion, beauty and everything in between, there is no question we are living in the golden age of subscription services. But one…

Perspectives

What does it mean to be “Customer Centric” and why is it important?

By Chris Valentine

‘Customer centricity’ - the act of taking a more customer-focused approach to business - is a term which has gained popularity in recent…

Perspectives

Common Customer Experience Mistakes

By Sam Frampton

Today's customers expect all businesses to provide the same calibre of experience that they'd find with say, an Uber, an Amazon, or an…

Perspectives

20 Best Books on Customer Experience

By Sam Frampton

Whether you work in marketing, sales, support, engineering or product, if you want to become a master of your craft and deliver a great…

Perspectives

Top 5 Learnings We’ve Discovered Working With The Best Companies For Customer Experience

By Junior Hewitt

Here at Chattermill, we have the pleasure of working with market-leading companies such as Zappos, Skyscanner, Transferwise and many more…

Perspectives

Introducing the Premier League CX Table - Which Club Takes Home the Bragging Rights?

By Sam Frampton

The screen in our hands is now a gateway to entertainment and sports content online and with one of the most exciting Premier League title…

Perspectives

How Artificial Intelligence Can Transform Your Customer Experience Strategy

By Sam Frampton

Since the inception of computers, scientists have had a strong desire to make machines understand the human language. Communicating like a…

Perspectives

US Open 2018: Can Amazon Ace Live Sports Broadcasting?

By Sam Frampton

The 2018 US Open came to a close this past Sunday. With one returning champion and a new women's champion it was a tournament full of…

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