51 Online Review Statistics for 2021

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Word of mouth has always been the best way to promote your business, and with online sales booming, these personal recommendations may be more important than ever. In fact, 95 percent of customers read reviews before they buy, and 8 percent of consumers use these reviews to discover new local businesses.

How your business collects and responds to online reviews is vital to its success, especially as people are spending up to 30 percent more online since COVID-19. Businesses have to prioritize customer experience and stay engaged online to encourage positive reviews and increase sales and visibility.

We’ve collected these online review statistics to help you create a strategy for your business in 2021. Read up on how consumers use reviews to shop online, or jump to our infographic for key statistics and communication strategies.

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The Importance of Reviews

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The Power of Positive Reviews

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Consequences of Bad Reviews

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Customer Engagement

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How to Get More Reviews

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Online Reviews and COVID-19

The Importance of Reviews

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The Power of Positive Reviews

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The Consequences of Bad Reviews

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Customer Engagement

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How to Get More Reviews

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Online Reviews and COVID-19

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online review statistics infographic

Consumers want engaged and honest communication from businesses now more than ever. Asking your customers to share their voice and investing in your communication strategies is an ideal way to boost your sales and reputation online.

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