Net Promoter Score Survey Explained
Net Promoter Score (NPS) is a seemingly simple yet effective way for companies to track and measure promoters and detractors to produce a precise measure of their performance through its customer's eyes.
Net Promoter Score Survey is built on the basis that every company can divide their customers into three distinct buckets - promoters, passives and detractors and customers are categorised based on their response to an NPS survey question - “How likely is it that you would recommend us to a friend?” on a scale of 0-10.
Combining a quantiative question with an an open-ended question will give you the insights as to why the customer gave their rating.
Combining both question types will provide the valuable data you need to make informed business decisions. Gaining a better understanding of your customer's experience and pinpoint areas for improvement.
Download our template to use in your next Net Promoter Score Survey!