Customer Experience (CX) is a major growth opportunity. To leverage it, businesses must unify their approach to customer feedback management. Steps include mapping the customer journey, ensuring data quality, selecting the right AI tools, and using insights to drive decisions and business outcomes.

This week we take a look at what went wrong at direct-to-cosumer darling Allbirds and what its downfall can teach us about focusing on the wrong customer needs

Our new Alerts are now available for all Chattermill users.

We’re fresh from our Berlin event, Understanding the competitive value of AI in CX.

This week we take a look at what we can learn from the quotes attributed to Henry Ford - and the 3 timeless CX fundamentals of success.

Discover key considerations for CEOs choosing CX technology to drive business growth. Learn how advanced AI balances tactical insights with strategic goals.

Discover essential strategies and insights for optimizing customer experience in two-sided marketplaces. Learn from Chattermill's experience with leading platforms like Uber and Airbnb.

We look at what to do if you are the number 2 brand in the market...and provide a word of caution to market leaders.