It’s a human tendency to strive for perfection and always try to excel in whatever it is we’re doing. However, a very underappreciated and…
Before we begin, do me a favour… ...take your phone… ...enter your passcode to unlock it.... ...and now, please hand it over to one of your…
In today’s digital age, the lines between different communication channels are being blurred. It’s now considered perfectly normal to be…
We hope the virus has a short-lived impact, but in the interim, we should brace ourselves for turbulence and have a prepared mindset for the…
The Covid-19 outbreak has left travel providers in shock, wondering how they can possibly combat the decline in travellers in the coming…
Customer churn is one of the most vital data points for businesses to track. After all, retaining happy customers is the primary way most…
Covid-19 is already shaking up the whole economy. At Chattermill, we appreciate that staying on top of your customer experience becomes even…
Zappos is a trailblazer. They don’t follow conventional thinking when it comes to building a business. They don’t hire like normal brands…
For over two decades, Professor Kevin Lane Keller’s brand equity pyramid has been the standard for understanding and measuring CBBE…