AO’s Fancy Filter

Having a wide range of products is great for your customers, though too many choices can be overwhelming. Couple this with being a brand that sells multiple types of devices or products, and your customers might have difficulty knowing where to start.

Electronics retailer AO are helping their customers cut through the noise with a handy sliding scale, which greets the user on entry.

Quickly select what type of device you’re looking for, your price range, and key features such as screen size, and AO’s website provides you with a handy glimpse at how many products there are to choose from.

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