Cast your mind back to March 2020. The pandemic affected all of us in different ways and resulted in brands having to pivot to new norms of behaviour.
One brand that remained empathic throughout this was Rothy’s. While dealing with the same pressures which all other brands were, they reached out to customers, asking if they had any suggestions as to how they could help support health workers through the crisis.
By emphasising that they were open to all suggestions from customers, Rothy’s established itself as a brand that listens, cares, and interacts with its customers.