Huppy, the toothpaste brand with an ultra sustainable ethos, knows that its customers care about what they put in their mouths. That’s why their take on the classic ‘ingredients’ page caught our attention.
As well as the standard list of what goes into their products, Huppy includes a second section for customers who are keen to know what doesn’t make the cut. Rather than have their customers read between the lines, Huppy makes it clear through their ‘What’s not inside’ section.
With a comprehensive list of the additives and ingredients their products are free from, Huppy customers can be confident that what they’re brushing with is up to standard.