Lick's Personalised Pins

Making sure you have the right shade of paint isn’t an easy task. With so many variations to choose from, trawling through thousands of colour shades can *cough* feel worse than watching paint dry.

D2C paint brand Lick is here to help. They’ve partnered with Pinterest to create an interactive decorating service that makes finding the right colour a walk in the park. Images uploaded to Pinterest now generate personalised pins which correspond to Lick’s paint colours, meaning users can quickly tap and be directed to the correct item.

Given the popularity of interior design images on Pinterest, it’s a marriage made in heaven between these two brands. 

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