‘Best fit’ quizzes – they’re a staple piece of any modern D2C brand. Whether shopping for eyewear, food or fashion, they’re a great way for brands to quickly size up their customers and tailor their shopping experience towards them.
Krave Beauty takes this trend and adds a twist – their quiz is in the style of a dating app. You’re greeted with questions that are designed to find you the perfect match: “What kind of person are you at parties?” “What was your childhood TV crush?”.
For the shopper that’s a little quiz-ed out, it’s a refreshing take on the entry quiz.
