Often feedback gets to brands through more indirect means, and often only gets noticed when issues are at breaking point.
Taking a more direct approach to how their customers’ voice is heard, Kate Spade presents visitors to the website with a feedback window, encouraging them to submit suggestions they have about their website and services.
By taking a more honest, open approach to collecting feedback, Kate Spade demonstrates that they’re a brand that’s in touch with their customers. And by placing this in the area where a promotional message would usually occur, Kate Spade are front-and-centre about where their priorities lie.
