Kate Spade's Open Feedback Comms

Often feedback gets to brands through more indirect means, and often only gets noticed when issues are at breaking point. 

Taking a more direct approach to how their customers’ voice is heard, Kate Spade presents visitors to the website with a feedback window, encouraging them to submit suggestions they have about their website and services. 

By taking a more honest, open approach to collecting feedback, Kate Spade demonstrates that they’re a brand that’s in touch with their customers. And by placing this in the area where a promotional message would usually occur, Kate Spade are front-and-centre about where their priorities lie.

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