What is Survey Response Bias?
Response bias is anything that causes survey respondents to give inaccurate results. Respondents could answer questions inaccurately for a number of reasons; maybe they were confused about what the question was asking or wanted to portray themselves in a more flattering light through their answers.
If you don’t take the proper precautions in crafting your survey questions, you risk misunderstanding how your customers feel. The data will be inadequate and could lead to a wasted investment in initiatives that won’t address the real customer experience issues.