Impact Analysis
Understand the true impact of every customer signal
Identify the themes and trends driving your key metrics — and understand exactly why they move up or down.
IMPACT ANALYSIS
Diagnose what's driving your key metrics
Pinpoint the themes with the greatest impact on your key metrics, monitor how they shift over time, and surface the context needed to understand why — so every decision is grounded in evidence.
Positive & negative drivers
Pinpoint which themes are contributing positively or negatively to your NPS, net sentiment, or average score.
Trend monitoring
Monitor how the impact of each theme shifts — and catch emerging issues before they become critical.
Intelligent filters
Narrow your analysis to specific segments, channels, or time periods for more precise findings.
Period-over-period comparison
Compare how theme impact changes across time periods to identify positive and negative trends.
Ranked by volume
Sorts your results in order of priority – with supporting customer quotes.
“Impact Analysis helps us understand which themes and categories affect our NPS score. It's invaluable for creating a business case - if we know the monetary value associated with changes in NPS, we can easily quantify the impact of improving that metric in a certain category.”
IMPACT ANALYSIS
Understand the context and prioritize with confidence
Pinpoint which themes are pushing your scores up or down, and understand the full context — so you always know where to act first.
One-click summaries
Click any data point to instantly surface an AI-generated summary of what's happening and why.
Verbatim feedback
Read the exact customer quotes behind every finding — direct from the source.
Add to dashboards
Save any impact analysis chart directly to a dashboard and share it across your team or externally.
Workflows & automations
Keep every team in the loop with automated insight sharing, on your schedule.
Designed for trust
Accurate, transparent data that's instantly-verifiable. No second-guessing.
“Impact Analysis helps me identify the specific themes that have the greatest impact on net sentiment, whether positive or negative. It also allows us to classify the impact of these themes by attributing a weight to each one.”
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