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A world-class platform, a dedicated team, and a specific set of goals. This expert-led program links customer signals directly to business outcomes. Put CX at the heart of everything you do, and track the impact on retention, churn, and revenue.
EXPERIENCE-LED GROWTH
The strategy you're probably overlooking
Experience-led growth is a proven strategy that connects CX to revenue. It’s known to deliver
“breakthrough growth” – often “more than double” that of industry peers. Our acceleration program, purpose-built for enterprise, makes it work faster.
Source: Experience-Led Growth: A New Way to Create Value — McKinsey & Company
XLG ACCELERATION
A foolproof model for
CX-driven growth
Five steps, easy to scale. Connecting customer feedback to real business outcomes takes deep expertise and exceptional tech. That’s why world-leading teams choose us as trusted partners every day.
WHY CHATTERMILL
The perfect partner for enterprise teams
Industry-leading intelligence, and deep domain expertise – designed specifically for organizations operating at scale. Make experience-led growth a reality with a dedicated team, fully committed to you.
Built from
experience
Our frameworks are refined through real engagements, so you don’t have to learn the hard way.
Technology & enablement
We combine the best tech with strategic enablement to make scaling simple.
Measurable
outcomes
We help you quantify CX improvements, and link it directly with business growth.
USE CASES
Intelligence shaped around your business
Chattermill connects customer signals to business outcomes, telling you precisely what’s driving your metrics, retention and revenue.
NPS & CSAT intelligence
- What's driving our NPS & CSAT up or down?
- What will boost our NPS & CSAT?
- What's the ROI of improving our scores?
Digital experience intelligence
- What defects are trending within our product or app?
- How are customers reacting to the new feature?
- What are quick wins to improve digital experience?
Retention intelligence
- Which customers are at risk of switching brands?
- What are the leading indicators of churn?
- Are retention and win-back efforts working?
Frontline intelligence
- Which agents, teams, or centers are outperforming?
- What agent behaviors drive positive or negative CSAT?
- What can we shift to self-serve?
Customer contacts intelligence
- Why do people contact us?
- Which issues take the longest to resolve?
- What can we deflect to self-serve, chatbot, or FAQs?
Product returns intelligence
- Why do customers return products?
- What do customers think of our returns policy?
- Which carriers get the most complaints?
Competitive intelligence
- What are competitors doing better than us?
- Do they have any product or service gaps?
- How do we benchmark on value, ease of use, or customer service?
Acquisition intelligence
- Where are we losing customers in the funnel — and why?
- What's causing the most friction at sign-up?
- What quick fixes would boost conversion?
HOW IT WORKS
Work with strategists,
analysts and data scientists
Our program is designed to give your teams the confidence to prioritize, act faster, and connect CX to revenue and growth.
Contact usFeature one
Feature one
Proprietary frameworks & playbooks
Field-tested and strategic. Developed from hundreds of enterprise deployments.
Feature two
Feature two
Embedded specialists
Strategists, analysts and data scientists who work alongside your team.
Feature three
Feature three
Tailor-made decision workflows
Dashboards, workflows and alerts, configured to your team's exact needs.
Feature four
Feature four
Measurable outcomes
A direct link between customer experience and growth metrics.
Feature four
Feature four
Training & support
Teams equipped with skills and knowledge to scale the program independently.
Feature four
Feature four
Migration package
Moving from another platform? We handle the transition, so you can stay in flow.
“We've won several awards within the industry, not just for the solutions and services we've produced - but the model that we've taken is very much underpinned by the XLG program. The return on investment has been pretty immediate, and it's been pretty obvious.”
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XLG TEAM
Meet the XLG team
of world-class experts
Dmitry Isupov
Co-founder
Aji Ghose
Chief Scientist
Holly Travis
VP of XLG
Danielle Mitchell
XLG Director
Rob Lea
Account Director
Dan Pike
Insights Analyst
Ashley Taylor
XLG Strategist
Jo Walker
Insights Analyst
Sophie Brannigan
XLG Programme Lead
Zoe Garrett
XLG Programme Lead
George Candler
XLG Programme Lead
Adrian Furnell
XLG Programme Lead
Teams
Purpose-built for AI-native teams
We don’t just power CX teams. Our world-class platform gives every team across the business one trusted view of your entire customer experience.
OUR CUSTOMERS
How teams like yours are seeing real success
See how world-leading teams use Chattermill to cut through the noise and spot their biggest opportunities — delivering results their CEOs actually care about.
Learn more
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Connect CX
to actual revenue
Frequently asked questions
What is experience-led growth?
Experience-led growth is a business strategy that makes customer experience the foundation for sustainable growth.
McKinsey research shows experience-led companies achieve over double the growth of their industry counterparts, through stronger word-of-mouth, higher conversion, better retention, and lower operational costs.
At Chattermill, driving experience-led growth is our mission.
We've partnered with leading brands to operationalize it at scale, and we understand the complexity that comes with it.
Contact us to see how we can help you get there.
What is the XLG Acceleration Program?
Chattermill's XLG Acceleration Program is an enterprise-ready strategic program built to drive experience-led growth at scale — helping organizations connect customer experience to outcomes like LTV, adoption, and retention.
The program combines Chattermill's CX intelligence platform with strategic enablement — expert guidance, proven frameworks, and dedicated specialists embedded directly in your organization — to align teams and turn insight into measurable business impact.
Is the XLG Acceleration Program right for me?
You'll recognize these challenges if you're trying to drive experience-led growth across a large, complex organization without the right structure in place:
→ Difficult to achieve a single cross-org view of a CX issue
→ Difficult to get relevant actionable insights into the right hands
→ Unclear on which insights to prioritize in your roadmap
→ Hard to get the insights operationalized and maintain visibility on impact
→ Difficult to connect CX to revenue drivers
If this sounds like where you are, we'd love to show you how this program might help.
Which teams can benefit from the program?
The XLG Acceleration Program is built for cross-functional impact — any team whose outcomes depend on understanding the customer, can benefit directly. This includes:
→ CX and Insights Teams
→ Product Teams
→ Customer Support
→ Operations
→ Revenue Teams
→ Executive Leadership
What is a use case?
A use case is a specific business goal Chattermill helps you achieve — like improving retention, understanding your online customer experience, or driving product innovation.
Each use case is tailored to address your unique business challenges and is built on a collection of practices and processes that leverage customer feedback and data-driven insights to connect CX to your business outcomes.
How can we get in touch?
Contact us to see how the XLG Acceleration Program can help drive experience-led growth for your organization.
What does your client success and account management team look like?
At Chattermill, we've built Customer Success around our XLG model — designed to drive value beyond software, through actionable insight, operational impact, and measurable business outcomes.
Through the XLG Acceleration Program, every account is supported by a cross-functional team, including:
→ Dedicated XLG Programme Lead
→ CX Strategist
→ Account Director
→ Technical Support & Implementation Specialists
→ Machine Learning Operations
→ Data Operations Specialists
→ Agentic Workflow Analyst Designer
Together, this team owns your outcomes end-to-end — from implementation to measurable impact.
What training does Chattermill offer to ensure successful user adoption?
Our onboarding program includes in-depth training covering the underlying technology and best practices, followed by a defined cadence of ongoing touch-points to keep usage effective over time.
For your specific use cases, our XLG team consults directly with your stakeholders to ensure every team surfaces insights relevant to their specific needs.
In addition, the CX Intelligence Academy offers full certification and on-demand training to help users master the platform.
Beyond this, you'll have access to Chattermill's wider community, including events, meetups, and training sessions.
COMPARISONS
Chattermill Analytics Limited
68 Hanbury St, London, E1 5JL,
United Kingdom