42 Customer Experience Experts You Should Be Following: A Data-led Analysis of The Most Influential Voices in CX

2022-02-10

By Arron Westbrook

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The CX community is full of insight. But who are the most influential experts? And who should you follow in 2022? We find out.

When was the first time you realised you loved customer experience?

Learning the power of customer-centric experiences in HBR, Forbes, or Techcrunch?

Watching Shep Hyken, Jeanne Bliss, and CXPA’s channels on YouTube?

Listening to The CX Cast, The Chief Customer Officer, or Crack The Customer Code podcasts?

However you got into loving CX, the most influential customer experience experts offer something else entirely.

They help you keep on top of the latest CX trends and offer real-world examples that give you a deeper, more meaningful understanding of customer experience itself. And they do it almost every day on Twitter and LinkedIn. Sometimes, they do it on their blogs, too.

At Chattermill, we get it. CX experts matter. And that’s why we’ve put this piece together: to help you learn who the real CX experts are so that you know who’s worth following in 2022 (if you’re not following them already!)

It has to be said, I’m no CX expert myself. Certainly, I’m nowhere near as well-informed or experienced as the people mentioned in this article.

Because of this, this comprehensive list of CX experts is based on a data-led, social analysis of the most influential voices in CX, using my favourite (and the best) audience research tool – SparkToro.

Unlike most lists, this isn’t based on my opinion. Nor is it a fluff piece to attract media coverage. It’s a list of CX experts’ based on their real-world influence and engagement.

Now we could have listed everyone in the CX space, but that would make this piece beyond any sane level of comprehension. So, I’ve picked out the 42 most influential. Because as we know, 42 is the answer to the meaning of life, the universe, and everything. Which in businesses today, also happens to be the case for customer experience.

But before we dive into the customer experience experts themselves, let me briefly tell you about why this list exists in the first place, and how I went about putting it together.

Why This List Exists

The term “Customer Experience Expert” is in its essence, quite vague.

Do a Google search and you’ll find plenty of fluffy lists of who to follow.

But these lists are often flawed. Generally speaking, these lists are an underhand way for brands and people to position themselves as CX experts, or to attract attention purely for attention’s sake. And we didn’t want to do that.

That’s why we’ve put this list together based on audience research data. These people are the top authorities in our industry, and simply put, you need to follow them if you want to learn and improve your brand’s customer experience in 2022 and beyond.

How This List Was Compiled

Chattermill has created this list for 2022 to bring you an intelligent, data-led view of who the most influential people are within CX today.

To achieve this, we used SparkToro’s audience research tool, using the criteria of “my audience frequently talks about customer experience” to discover who the most influential people are in the space.

We then filtered out any corporate/company accounts so that we could see who the influential people are in CX. We also filtered out people who aren’t directly involved within the CX, or customer-focused spaces.

It’s important to note that the people on this list simply aren’t those with the most followers. These are the people in CX whose content is engaged with the most across Twitter, LinkedIn, and other social media channels.

How did we do it? Filtering using SparkToro’s engagement score.

We used SparkToro for this research as we believe it’s the most effective, comprehensive, and intelligent audience research tool on the market today.

Our ultimate goal with this list is to highlight people who are both moving the industry forward and sharing their unique insights and experiences. It is these people who we can learn most from. And it is these people who will help us all improve our brand’s CX in the year ahead.

Finally, this list isn’t ordered in order of most to least influential. It is delivered in random order. After all, everyone on this list brings value to the CX community in their own unique way, with their own distinctive voice.

Follow all 42 CX Experts using our Twitter list

The 42 Most Engaged With Customer Experience Experts

It’s time for the main event – Chattermill’s list of the Top 42 Customer Experience Experts.

The people listed below really know their stuff when it comes to customer experience. If you want to up your professional game in 2022, be sure to give them a follow. You won’t regret it.

And if you think we’ve missed anyone out, let us know on Chattermill’s Twitter or LinkedIn pages.

Right, let’s get down to business.

Here are the 42 CX experts to follow in 2022…


Allison Pickens

Allison Pickens

Founder & GP at The New Normal Fund

Follow @PickensAllison on Twitter

Follow Allison on LinkedIn


Catherine Blackmore

Catherine Blackmore

GVP of SaaS Customer Success at Oracle

Follow @catherineblckmr on Twitter

Follow Catherine on LinkedIn


CX Matt

Matt Myszkowski (CXMatt)

VP Customer Experience at Cision, Founder of CustomerSuccessMatters

Follow @MattMyszkowski on Twitter

Follow Matt on LinkedIn


Jeff Toister

Jeff Toister

President, Toister Performance Solutions, Inc

Follow @toister on Twitter

Follow Jeff on LinkedIn


Nancy Porte

Nancy Porte, CCXP

VP of Customer Experience at Verint

Follow @nporte on Twitter

Follow Nancy on LinkedIn


Kate Leggett

Kate Leggett

VP and Principal Analyst at Forrester Research for CRM and Customer Service

Follow @kateleggett on Twitter

Follow Kate on LinkedIn


Kerry Bodine

Kerry Bodine

Author, speaker, customer experience thought leader. CEO of Bodine & Co.

Follow @kerrybodine on Twitter

Follow Kerry on LinkedIn


Irit Eizips

Irit Eizips

Chief Customer Officer and CEO at CSM Practice

Follow @iriteizips on Twitter

Follow Irit on LinkedIn


Susan Hash

Susan Hash

Senior Content Writer at LiveVox, longtime #cctr journalist

Follow @susanhash on Twitter

Follow Susan on LinkedIn


Augie Ray

Augie Ray

Vice President, Customer Experience at Gartner

Follow @augieray on Twitter

Follow Augie on LinkedIn


Stephanie Thum

Stephanie Thum, CCXP

Founder, Practical CX, Series Editor - Customer Experience Business Cases at SAGE

Follow @stephaniethum on Twitter

Follow Stephanie on LinkedIn


Jeannie Walters

Jeannie Walters

Customer Experience Speaker, Trainer, Podcast Host, and Consultant

Follow @jeanniecw on Twitter

Follow Jeannie on LinkedIn


Peter Lavers

Peter Lavers

Director at Customer Attuned, Director at ThinkCX

Follow @PeterLavers on Twitter

Follow Peter on LinkedIn


Bob Thompson

Bob Thompson

CustomerThink founder and global evangelist for customer-centric business

Follow @Bob_Thompson on Twitter

Follow Bob on LinkedIn


Adrian Swinscoe

Adrian Swinscoe

Customer experience advisor, author, speaker, and aspirant punk at Punk CX

Follow @adrianswinscoe on Twitter

Follow Adrian on LinkedIn


Ian Golding

Ian Golding, CCXP

Certified Customer Experience Professional, speaker & blogger. Author of 'Customer What? The honest and practical guide to customer experience'

Follow @ijgolding on Twitter

Follow Ian on LinkedIn


Lincoln Murphy

Lincoln Murphy

Customer Success Growth Expert, Consultant, and Thought Leader

Follow @lincolnmurphy on Twitter

Follow Lincoln on LinkedIn


Dan Gingiss

Dan Gingiss - The Experience Maker

Customer Experience & Marketing Keynote Speaker and author of The Experience Maker: How To Create Remarkable Experiences That Your Customers Can't Wait To Share

Follow @dgingiss on Twitter

Follow Dan on LinkedIn


Jeremy Watkin

Jeremy Watkin

Director of Customer Experience and Support at NumberBarn

Follow @jtwatkin on Twitter

Follow Jeremy on LinkedIn


Debbie Szumylo

Debbie Szumylo

Manager, Customer Advocacy/Customer Experience Evangelist at Thomson Reuters Elite

Follow @DebbieSzumylo on Twitter

Follow Debbie on LinkedIn


Colin Shaw

Colin Shaw

Founder and CEO, Beyond Philosophy, Best-selling Author, Podcast Host, Business Influencer

Follow @ColinShaw_CX on Twitter

Follow Colin on LinkedIn


Paul Greenberg

Paul Greenberg

Founder, Managing Principal, The 56 Group, LLC

Follow @pgreenbe on Twitter

Follow Paul on LinkedIn


Arie Goldshlager

Arie Goldshlager

Customer Strategy and Customer Insight Consultant

Follow @ariegoldshlager on Twitter

Follow Arie on LinkedIn


Micah Solomon

Micah Solomon

Follow @micahsolomon on Twitter

Follow Micah on LinkedIn


Annette Franz

Annette Franz, CCXP

CEO CXJourney Inc. CX Coach, Keynote Speaker, and Author of Customer Understanding

Follow @annettefranz on Twitter

Follow Annette on LinkedIn


Ben Motteram

Ben Motteram

Principal at CXpert customer experience consultancy

Follow @CXpert on Twitter

Follow Ben on LinkedIn


Roy Atkinson

Roy Atkinson

CEO and Principal Advisor at Clifton Butterfield, LLC

Follow @RoyAtkinson on Twitter

Follow Roy on LinkedIn


Jeanne Bliss

Jeanne Bliss

Cofounder CXPA.org, Global leader, keynote speaker, 4x bestseller author on experience leadership & customer-driven growth

Follow @JeanneBliss on Twitter

Follow Jeanne on LinkedIn


Shep Hyken

Shep Hyken

Customer Service and Experience Expert, Keynote Speaker, NYT Bestselling Author

Follow @Hyken on Twitter

Follow Shep on LinkedIn


Dr Natalie Petouhoff

Dr. Natalie Petouhoff

Customer Experience Business and Value Consulting and Sales Enablement Thought Leadership at Genesys

Follow @drnatalie on Twitter

Follow Natalie on LinkedIn


Steve Curtin

Steve Curtin

Author of Delight Your Customers & The Revelation Conversation

Follow @enthused on Twitter

Follow Steve on LinkedIn


Blake Morgan

Blake Morgan

Customer Experience Futurist, Bestselling Author, Keynote Speaker

Follow @BlakeMichelleM on Twitter

Follow Blake on LinkedIn


Martin Hill-Wilson

Martin Hill-Wilson

Owner, Brainfood Consulting, Customer Service & Conversational AI Strategist

Follow @martinhw on Twitter

Follow Martin on LinkedIn


Colin Taylor

Colin Taylor TRG

CEO and CCO at The Taylor Reach Group

Follow @colinsataylor on Twitter

Follow Colin on LinkedIn


Andrew McFarland

Andrew McFarland

Advisory Board Member, Customer Experience at University of Houston Bauer Business College

Follow @andy_mcf on Twitter

Follow Andrew on LinkedIn


Bill Quiseng

Bill Quiseng

Chief Experience Officer at billquiseng.com. Award-winning Customer Service Expert, Keynote Speaker, Author and Blogger

Follow @billquiseng on Twitter

Follow Bill on LinkedIn


Flavio Martins

Flavio Martins

Senior Product Manager at DigiCert, Author of Win The Customer, HuffPost Top CX Influencer

Follow @flavmartins on Twitter

Follow Flavio on LinkedIn


Ernan Roman

Ernan Roman

President, ERDM Corp. Author, Voice of the Customer Marketing

Follow @ernanroman on Twitter

Follow Ernan on LinkedIn


Adam Toporek

Adam Toporek

Customer Service Expert, Speaker, and Author, CTS Service Solutions

Follow @adamtoporek on Twitter

Follow Adam on LinkedIn


Marsha Collier

Marsha Collier

Author of 47 books on eCommerce, Social Media, Customer Service & eBay. Technology podcast host

Follow @MarshaCollier on Twitter

Follow Marsha on LinkedIn


Al Hopper

Al Hopper

Senior Insights Leader at Etech Global Services

Follow @AlHopper_ on Twitter

Follow Al on LinkedIn


Jenny Sue Dempsey

Jenny Sue Dempsey

Consumer Experience Manager at Apeel

Follow @jennysuedempsey on Twitter

Follow Jenny on LinkedIn


Follow all 42 CX Experts using our Twitter list

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