Experience-Led Growth Maturity Assessment

What’s your Experience-Led Growth Maturity?

Assess how far your organization has to go to unlock the customer reality. Take the online XLG evaluation to determine your readiness to harness the power of Experience-Led Growth, highlight opportunities for improvement, and improve your customer experience.

Take the XLG Maturity Assessment

Gut feel

There are limited or no XLG capabilities in place. Some customer experience data is used, but decisions are based on gut feel and insight-driven decisions are not possible.


Some recognition of the need for customer experience data to support decision-making, although customer insight and understanding are incomplete or ad-hoc.


A consistent view of what customers think and feel, and a number of teams are consistently acting on this data. The supporting processes are repeatable.


The focus on XLG delivers a consistently exceptional experience. Unified data across the customer journey gives a complete view of the customer and business metrics.