Braze

Connect Braze to measure the impact of messaging campaigns on customer sentiment and satisfaction.

Braze is a customer engagement platform that powers personalized, cross-channel messaging experiences across email, push notifications, SMS, and in-app messages.

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Why connect Braze with Chattermill?

Integrating Braze with Chattermill allows you to analyze qualitative feedback from in-message surveys, forms, or replies. By combining this data with support and review channels, Chattermill’s Lyra AI reveals how messaging campaigns impact sentiment, retention, and customer satisfaction. This integration helps marketing and lifecycle teams measure effectiveness and iterate faster.

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Key features of the Braze and Chattermill integration:

Import of customer feedback from Braze campaigns
AI-powered analysis of sentiment and themes
Unified dashboard for engagement and experience insights
Real-time alerts on messaging-driven issues
Data to optimize lifecycle marketing performance

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