Pulsar is an audience intelligence platform that tracks public social conversations, helping brands understand trends, opinions, and communities across platforms like Twitter, Reddit, and forums.
Why connect Pulsar with Chattermill?
Connecting Pulsar with Chattermill allows you to bring unstructured social conversation data into your broader CX analytics. Lyra AI detects themes and sentiment in this data, offering product, marketing, and research teams a deeper understanding of how people talk about your brand, competitors, or industry.
Key features of the Pulsar and Chattermill integration:
- Import of public conversation data from social platforms
- AI-powered analysis of unstructured feedback
- Unified dashboard for social and customer insights
- Alerts on emerging themes or reputational shifts
- Data to inform product positioning and messaging strategy
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