Experience-Led Growth empowers you to connect deeply with what truly matters to your customers—their values, needs, and desires. By prioritizing your customers' experiences at the core of your business strategy, you can significantly impact key areas such as retention, loyalty, and acquisition.

McKinsey's analysis reveals that companies excelling in customer experience (CX) achieve more than twice the revenue growth of their competitors. To delve deeper into these findings, we have invited Oliver Ehrlich from McKinsey to discuss insights about the Experience Led Growth (XLG) concept and Oliver Schoen from Eon Next who will join us to share practical examples of how businesses can strategically focus on customer needs.

• Why XLG  is essential in today’s business landscape.
• How XLG enables companies to forge deeper connections with customers by understanding and aligning with their values, needs and desires.
• Explore why prioritizing CX is not just beneficial but essential for sustainable business growth.
• Discuss the key strategies involved in implementing XLG within an organization.