Compare > Chattermill vs Qualtrics XM Discover (formerly Clarabridge)

Why companies choose Chattermill

Learn why the world’s most customer-centric brands trust Chattermill.

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The most customer centric companies trust Chattermill
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Three reasons why Chattermill is the #1 platform for analyzing the voice of the customer

Best-in-class analytics to meet your business’ needs

XM Discover relies on a mixture of prebuilt industry topic models and machine learning for theme and sentiment analysis. This approach might struggle to capture granular insights that fully capture the nuances of your business. 

Chattermill’s Lyra AI employs advanced techniques such as ABSA, phrasal analysis, clustering, and Generative AI to break down feedback with high precision. This comprehensive approach ensures that Chattermill can effectively address a wide range of use cases, from specific tactical issues to broader strategic business goals. By providing organizations with the tools to tackle immediate challenges and align efforts with their overarching objectives, Chattermill delivers more actionable and precise insights, making it a more robust and efficient solution for customer feedback analysis.

Easy to use for everyone in your team

Chattermill excels by integrating data from all of your feedback sources and enabling anyone to access a holistic view of your customer journey. This means all teams - CX, Insights, Marketing, Support, or Product - can find the actionable insights they need. 

Whether that’s helping Support professionals identify main contact reasons by analyzing all your conversations in seconds, or by helping those working in Product prioritize work on product fixes that impact KPIs, Chattermill is a trusted partner for every team across the organization. All of this happens in a platform that’s designed to be user-friendly from day one - you don’t need a team of experts to help set it up.

We’re more than just a platform, we are a community of customer analytics experts

Becoming a Chattermill customer means gaining additional benefits beyond access to a feedback analytics platform.

From day one, you'll have access to our CX Intelligence Academy and a team of experts to help you maximize the value of the platform. Your dedicated Customer Success Manager will familiarize themselves with your unique business goals and work as a strategic partner, providing deep industry knowledge, best practices, and proactive solutions.

Hear from customers who chose Chattermill

e-CommerceFood DeliveryRetailTravelFinance
Travel
Retail & eCommerce
Finance
Subscription
Travel
“Executives, Product, Customer Support, Operations, and Marketing teams can access Chattermill anytime to make more informed decisions.”
Julia Zuber
Senior Customer Insights Manager
Julia Zuber profile picture
More industry customers
Retail & eCommerce
“With Chattermill, our voice of the customer program becomes the bridge between the daily operations, customer care, product and marketing teams, and the vision of the C-Suite."
Jade Roberts
Head of Customer Experience
More industry customers
Finance
“Chattermill enables our team to uncover customer insights deeper than ever before and focus on the key factors that make a difference to our users and drive our growth.”
James Bell
Product Manager
More industry customers
Subscription
“With Chattermill, every department can easily understand what drives sentiment up or down, monitor how it changes over time, and identify key areas for improvement”
Steve Crolic
Associate Director Voice of the Customer
More industry customers
Travel
“Executives, Product, Customer Support, Operations, and Marketing teams can access Chattermill anytime to make more informed decisions”
Julia Zuber
Senior Customer Insights Manager
Julia Zuber profile picture
More industry customers
Retail & eCommerce
“With Chattermill, our voice of the customer program becomes the bridge between the daily operations, customer care, product and marketing teams, and the vision of the C-Suite"
Jade Roberts
Head of Customer Experience
More industry customers
Finance
“Chattermill helps us everywhere. It helps us with the feedback loop with customers. It helps us figure out what to build next. And it helps us operationally understand what our biggest challenges are”
Nilan Peiris
Chief Product Officer
More industry customers
Subscription
“With Chattermill, every department can easily understand what drives sentiment up or down, monitor how it changes over time, and identify key areas for improvement”
Steve Crolic
Associate Director Voice of the Customer
More industry customers
e-Commerce
"Chattermill enables our team to uncover customer insights deeper than ever before and focus on the key factors that make a difference to our users and drive our growth."
Steve Crolic
Associate Director at HelloFresh
More industry customers
Feature comparison

See how Chattermill & Thematic stack up

Thematic
Aspect-Based Sentiment Analysis
Flexible Theme Management
GPT-Powered Insights
Impact Analysis
Anomaly Alerts
Bespoke Support for Data Sources
Feature comparison

See how Chattermill & XM Discover Stack Up

XM Discover
VISION
Customer Experience Intelligence Platform
Feedback Analysis Platform
STRATEGIC & PRECISION INSIGHTS
Aspect-Based Sentiment Analysis
GPT-Powered Insights
Metrics Supported
Impact Analysis
Alerting
Full Data Coverage 
ONE PLATFORM FOR EVERY USE CASE
Intuitive and Customizable Dashboards
Use Cases Supported
Advanced Analytics & Segmentation
ENTERPRISE GRADE
Customizable Integrations
Scalability
Advanced Data Permissions

Customer focused brands choose Chattermill

“Chattermill is a game-changer that has revolutionized how we engage with feedback."
Julia Zuber
Senior Customer Insights Manager, Limehome
“With Chattermill, every department can easily understand what drives sentiment.”
Steve Crolic
Head of VoC
HelloFresh
“Chattermill enables 
our team to uncover customer insights deeper than ever before.”
Nilan Peiris
Chief Product Officer
Wise

Seamless integrations with your data sources

Chattermill integrates with over 50+ different customer feedback channels giving you and your teams a single source of customer truth.

Conversations
Online Reviews
Surveys
Team Chat
App Reviews
Data Warehouse
Social Media
Our support and community

We’re here to ensure your success

Our Customer Success team is with you for every step of your journey.

Dedicated
CS Manager
Your Customer Success Manager provides CX strategies, and recommendations to help you reach your goals. You’ll also receive executive business reviews highlighting your growth. 
Implementation and onboarding support
You’ll have access to a personalized onboarding specialist, who'll meet with you 1:1 during your first 30 days to help you get started faster and meet your business goals or set up complex integrations.
Training and CX Intelligence Academy
We offer comprehensive and self-paced Chattermill training for new or existing users, along with access to our CX Intelligence Academy, to ensure all your teams are leveraging customer insights.
Get your questions answered in a personalized demo

Get instant customer insights from your feedback data

Schedule a time with our team to explore how Chattermill enables your teams to:

Analyze all unstructured feedback, instantly

Eliminate manual tagging and analysis

Understand the trends within your metrics

Surface the most common issues and pain points

Share insights with customized dashboards and reports

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Trusted by the world’s biggest brands