Chattermill vs Thematic Comparison
Brands choose Chattermill over Thematic because of our advanced AI, which enables customer focused teams to get accurate insights, link customer metrics to business goals, and deliver actionable insights to all teams.
Trusted by hundreds of the best cx, VOC and product teams
See how Chattermill & Thematic stack up
Loved & trusted by our users
2025 Leader in Feedback Analytics
4.5/5 (204 reviews)
2025 Top Voice of Customer Platforms
4.5/5 (77 reviews)
The top 3 reasons why companies choose Chattermill as the #1 Thematic alternative
Best-in-class technology
Thematic uses Thematic Analysis to organize your data into themes, relying on significant manual adjustments and user input to ensure key phrases are correctly categorized. This method often focuses on tactical issues due to the limited contextual intelligence of modern NLP approaches.
Chattermill's Lyra AI offers a unique blend of ABSA, phrasal analysis, clustering, and Generative AI. This comprehensive approach breaks down customer feedback into specific aspects, grasps context effectively, and maintains high precision.
As a result, Lyra is capable of addressing a wide range of use cases, from specific tactical customer pain points (e.g. app crashing) to broader strategic business goals (e.g. loyalty and retention). This enables organizations to address immediate challenges while aligning their efforts with wider business goals.
Suitable for every team
Your customer data is the most powerful when everyone can make use of it. That’s why Chattermill is designed for all teams - CX, Insights, Marketing, Support, or Product - to find the actionable insights they need.
For CX teams, that means combining all of your data sources to give you a holistic view of your entire customer journey.
For Support professionals, Chattermill helps you identify main contact reasons by analyzing all your conversations in seconds.
And for those working in Product, Chattermill helps you prioritize work on product fixes that impact KPIs.
A community of customer analytics experts
Becoming a Chattermill customer means gaining additional benefits beyond access to a feedback analytics platform.
From day one, you'll have access to our CX Intelligence Academy and a team of experts to help you maximize the value of the platform. Your dedicated Customer Success Manager will familiarize themselves with your unique business goals and work as a strategic partner, providing deep industry knowledge, best practices, and proactive solutions.
"Chattermill plays a crucial role in shaping UX decisions, payment method launches, and feature introductions. Its impact permeates all levels of the company."
.png)
"Customer feedback insights from Chattermill have driven key changes, unlocking new revenue streams, brands, and expanded product options."
.avif)
“If you're serious about understanding and improving customer journeys, Chattermill is essential.”
.avif)
"Chattermill helped us evaluate our customer experience maturity, identify gaps, and align around our customers.”
.avif)
All your feedback data in one place
Easily integrate with any feedback channel and data source to get a unified view of your customers.
Zendesk
Analyze all your Zendesk data to extract granular insights.
Learn More
Trustpilot
Connect Trustpilot to Chattermill to extract review insights.
Learn More
Qualtrics
Integrate Qualtrics to analyze all your survey and support data.
Learn More
Intercom
Integrate Intercom to surface emerging issues and get insights.
Learn More
Get granular insights from your feedback data
Meet with us to discuss your challenges and learn how the world's best brands uncover customer insights with Chattermill.
What to expect:
A short 15-minute call to understand your needs
A tailored 30-minute demo based on your use case
An overview of pricing and implementation
4.5 rating
130+
5 star reviews
See Chattermill in action
Trusted by the world’s biggest brands
