Compare > Chattermill vs Thematic

Why companies choose Chattermill over Thematic

Brands choose Chattermill over Thematic because of our advanced AI, which enables customer focused teams to get accurate insights, link customer metrics to business goals, and deliver actionable insights to all teams.

Trusted by CX, Insights and Research teams worldwide
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The top 3 reasons why companies choose Chattermill as the #1 Thematic alternative

Best-in-class technology for strategic and precision insights

Thematic uses Thematic Analysis to organize your data into themes, relying on significant manual adjustments and user input to ensure key phrases are correctly categorized. This method often focuses on tactical issues due to the limited contextual intelligence of modern NLP approaches.

Chattermill's Lyra AI offers a unique blend of ABSA, phrasal analysis, clustering, and Generative AI. This comprehensive approach breaks down customer feedback into specific aspects, grasps context effectively, and maintains high precision.

As a result, Lyra is capable of addressing a wide range of use cases, from specific tactical customer pain points (e.g. app crashing) to broader strategic business goals (e.g. loyalty and retention). This enables organizations to address immediate challenges while aligning their efforts with wider business goals.

Chattermill is a trusted partner for every team across the organization

Your customer data is the most powerful when everyone can make use of it. That’s why Chattermill is designed for all teams - CX, Insights, Marketing, Support, or Product - to find the actionable insights they need.

For CX teams, that means combining all of your data sources to give you a holistic view of your entire customer journey. For Support professionals, Chattermill helps you identify main contact reasons by analyzing all your conversations in seconds. And for those working in Product, Chattermill helps you prioritize work on product fixes that impact KPIs.

We’re more than just a platform, we are a community of customer analytics experts

Becoming a Chattermill customer means gaining additional benefits beyond access to a feedback analytics platform.

From day one, you'll have access to our CX Intelligence Academy and a team of experts to help you maximize the value of the platform. Your dedicated Customer Success Manager will familiarize themselves with your unique business goals and work as a strategic partner, providing deep industry knowledge, best practices, and proactive solutions.

Hear from customers who chose Chattermill

Travel
Executives, Product, Customer Support, Operations, and Marketing teams can access Chattermill anytime to make more informed decisions.”
Julia Zuber
Senior Customer Insights Manager
Julia Zuber profile picture
More industry customers
Retail & eCommerce
“With Chattermill, our voice of the customer program becomes the bridge between the daily operations, customer care, product and marketing teams, and the vision of the C-Suite."
Jade Roberts
Head of Customer Experience
More industry customers
Finance
Chattermill enables our team to uncover customer insights deeper than ever before and focus on the key factors that make a difference to our users and drive our growth.”
James Bell
Product Manager
More industry customers
Subscription
“With Chattermill, every department can easily understand what drives sentiment up or down, monitor how it changes over time, and identify key areas for improvement”
Steve Crolic
Associate Director Voice of the Customer
More industry customers
Travel
Executives, Product, Customer Support, Operations, and Marketing teams can access Chattermill anytime to make more informed decisions”
Julia Zuber
Senior Customer Insights Manager
Julia Zuber profile picture
More industry customers
Retail & eCommerce
“With Chattermill, our voice of the customer program becomes the bridge between the daily operations, customer care, product and marketing teams, and the vision of the C-Suite"
Jade Roberts
Head of Customer Experience
More industry customers
Finance
“Chattermill helps us everywhere. It helps us with the feedback loop with customers. It helps us figure out what to build next. And it helps us operationally understand what our biggest challenges are”
Nilan Peiris
Chief Product Officer
More industry customers
Subscription
“With Chattermill, every department can easily understand what drives sentiment up or down, monitor how it changes over time, and identify key areas for improvement”
Steve Crolic
Associate Director Voice of the Customer
More industry customers
e-Commerce
"Chattermill enables our team to uncover customer insights deeper than ever before and focus on the key factors that make a difference to our users and drive our growth."
Steve Crolic
Associate Director at HelloFresh
More industry customers
Feature comparison

See how Chattermill & Thematic stack up

Thematic
Aspect-Based Sentiment Analysis
Flexible Theme Management
GPT-Powered Insights
Impact Analysis
Anomaly Alerts
Bespoke Support for Data Sources
Feature comparison

See how Chattermill & Thematic stack up

Thematic
VISION
Customer Experience Intelligence Platform
Customer Feedback Analytics
STRATEGIC & PRECISION INSIGHTS
Aspect-Based Sentiment Analysis
Conceptual Themes
GPT-Powered Insights
Impact Analysis
Alerting
ONE PLATFORM FOR EVERY USE CASE
Use Cases Supported
Advanced Analytics & Segmentation
ENTERPRISE GRADE
Scalability
Customizable Integrations
Flexible Theme Management

Customer focused brands choose Chattermill

Distinctive focus on customers

Chattermill has transformed our focus on customers. We can measure the impact of customers complaining about packaging, quality of ingredients, or recipe instructions, on retention and revenue, and take steps to improve."

Steve Crolic profile picture
Steve Crolic
Associate Director of VoC at
HelloFresh
Unique mixed sentiment

Understanding mixed sentiment is the biggest benefit of Chattermill. It allows us to identify what is causing customers to be neutral and what we need to improve in our customer expererience to turn them into promoters.”

Profile of Jasper Jim
Jasper Lim
Senior Customer Insights at
Faire
Superior analytics capabilities

“Chattermill unifies our customer experience and customer feedback data, examines it at scale using deep learning AI, and provides insights that aid us in understanding customer experience at an incredibly granular, actionable level.”

Harsha Gavarna profile
Harsha Gavarna
Former Strategy & Ops Lead at
Uber

Seamless integrations with your data sources

Chattermill integrates with over 50+ different customer feedback channels giving you and your teams a single source of customer truth.

Conversations
Online Reviews
Surveys
Team Chat
App Reviews
Data Warehouse
Social Media
Our support and community

We’re here to ensure your success

Our Customer Success team is with you for every step of your journey.

Dedicated
CS Manager
Your Customer Success Manager provides CX strategies, and recommendations to help you reach your goals. You’ll also receive executive business reviews highlighting your growth. 
Implementation and onboarding support
You’ll have access to a personalized onboarding specialist, who'll meet with you 1:1 during your first 30 days to help you get started faster and meet your business goals or set up complex integrations.
Training and CX Intelligence Academy
We offer comprehensive and self-paced Chattermill training for new or existing users, along with access to our CX Intelligence Academy, to ensure all your teams are leveraging customer insights.

See how Chattermill drives business impact

30%

increase in Average Order Values

200+

hours of manual analysis saved monthly

42%

decrease in support contacts per transaction

80+

hours of manual analysis saved monthly

Get your questions answered in a personalized demo

Transform feedback into precise customer insights

Book time for a zero commitment personalized walkthrough of Chattermill with one of our experts - no strings attached.

We'll discuss your challenges and show you how Chattermill helps:

Instantly transform feedback into reliable customer insights

Discover emerging trends without any manual analysis

Surface the most common customer issues and pain points

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Trusted by the world’s biggest brands