Why companies choose Chattermill over Thematic
Brands choose Chattermill over Thematic because of our advanced AI, which enables customer focused teams to get accurate insights, link customer metrics to business goals, and deliver actionable insights to all teams.
Trusted by Thousands of the world's best cx, VOC and product teams
The top 3 reasons why companies choose Chattermill as the #1 Thematic alternative
Best-in-class technology for strategic and precision insights
Thematic uses Thematic Analysis to organize your data into themes, relying on significant manual adjustments and user input to ensure key phrases are correctly categorized. This method often focuses on tactical issues due to the limited contextual intelligence of modern NLP approaches.
Chattermill's Lyra AI offers a unique blend of ABSA, phrasal analysis, clustering, and Generative AI. This comprehensive approach breaks down customer feedback into specific aspects, grasps context effectively, and maintains high precision.
As a result, Lyra is capable of addressing a wide range of use cases, from specific tactical customer pain points (e.g. app crashing) to broader strategic business goals (e.g. loyalty and retention). This enables organizations to address immediate challenges while aligning their efforts with wider business goals.
Chattermill is a trusted partner for every team across the organization
Your customer data is the most powerful when everyone can make use of it. That’s why Chattermill is designed for all teams - CX, Insights, Marketing, Support, or Product - to find the actionable insights they need.
For CX teams, that means combining all of your data sources to give you a holistic view of your entire customer journey. For Support professionals, Chattermill helps you identify main contact reasons by analyzing all your conversations in seconds. And for those working in Product, Chattermill helps you prioritize work on product fixes that impact KPIs.
We’re more than just a platform, we are a community of customer analytics experts
Becoming a Chattermill customer means gaining additional benefits beyond access to a feedback analytics platform.
From day one, you'll have access to our CX Intelligence Academy and a team of experts to help you maximize the value of the platform. Your dedicated Customer Success Manager will familiarize themselves with your unique business goals and work as a strategic partner, providing deep industry knowledge, best practices, and proactive solutions.
See how Chattermill & Thematic stack up
Loved & trusted by our users
2025 Leader in Feedback Analytics
(4.5 out of 5 — 169 reviews)
2025 Top Voice of Customer Platforms
(4.4 out of 5 — 47 reviews)
"Chattermill helped us evaluate our customer experience maturity, identify gaps, and align around our customers.”
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"Customer feedback, powered by Chattermill,has driven key changes, unlocking new revenue streams, brands, and expanded product options."
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“If you're serious about understanding and improving customer journeys, Chattermill is essential.”
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"To deliver amazing experiences, we rely on customer feedback. Chattermill empowers all teams to make informed decisions anytime."
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All your feedback data in one place
Directly integrate with any feedback channel to get a unified view of your customers.
We’re here to ensure your success
Our Customer Success team is with you for every step of your journey.
CS Manager
See how Chattermill drives business impact
30%
increase in Average Order Values
200+
hours of manual analysis saved monthly
42%
decrease in support contacts per transaction
80+
hours of manual analysis saved monthly
Get granular insights from your feedback data
Meet with our team to discuss your challenges and see why the world's best brands choose our feedback analytics platform.
What to expect:
A short 15-minute call to understand your specific needs
A tailored 30-minute demo based on your use case
An overview of pricing and implementation
4.5 rating
110+
5 star reviews
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Trusted by the world’s biggest brands
