Free webinar

Experience-Led Growth: the business strategy for sustainable, profitable growth

June 6, 2024
Ended session
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Our expert speakers

Smiling man with short brown hair wearing a black shirt, with a blue wave graphic at the bottom.
Mikhail Dubov
Co-founder & CEO
Chattermill logo
Portrait of a man with short hair, a goatee, wearing a dark suit jacket and white shirt, with a green curved line below.
Oliver Ehrlich
Partner
McKinsey & Company
Middle-aged man with short light hair and light blue eyes wearing a white shirt, against a transparent background with a curved red line at the bottom.
Oliver Schoen
Head of GTM
E.ON Next logo in bold red letters on a black background.

Our expert speakers

Close-up portrait of a smiling man with short brown hair and light skin, against a blurred background.
Mikhail Dubov
Co-founder & CEO
Chattermill logo
Headshot of a man with short dark hair, a trimmed beard, and a mustache, wearing a white shirt and dark jacket, smiling slightly.
Oliver Ehrlich
Partner
McKinsey & Company
Headshot of a middle-aged man with short hair smiling against a plain background.
Oliver Schoen
Head of GTM
E.ON Next logo in bold red letters on a black background.

About this event

Experience-Led Growth empowers you to connect deeply with what truly matters to your customers—their values, needs, and desires. By prioritizing your customers' experiences at the core of your business strategy, you can significantly impact key areas such as retention, loyalty, and acquisition.
McKinsey's analysis reveals that companies excelling in customer experience (CX) achieve more than twice the revenue growth of their competitors. To delve deeper into these findings, we have invited Oliver Ehrlich from McKinsey to discuss insights about the Experience Led Growth (XLG) concept and Oliver Schoen from Eon Next who will join us to share practical examples of how businesses can strategically focus on customer needs.

What you will learn

  • Why XLG  is essential in today’s business landscape.
  • How XLG enables companies to forge deeper connections with customers by understanding and aligning with their values, needs and desires.
  • Explore why prioritizing CX is not just beneficial but essential for sustainable business growth.
  • Discuss the key strategies involved in implementing XLG within an organization.

What you will learn

1
Why XLG  is essential in today’s business landscape
2
How XLG enables companies to forge deeper connections with customers by understanding and aligning with their values, needs and desires
3
Explore why prioritizing CX is not just beneficial but essential for sustainable business growth.
4
Discuss the key strategies involved in implementing XLG within an organization.
Circular flow diagram illustrating stages in customer lifecycle: Awareness (Word of Mouth), Acquisition (Improved Conversion), Loyalty & Retention (Stronger Retention), Expansion (Cross Sell & Upsell), and Service (Lower Operational Costs), with icons representing each stage and arrows indicating continuous progression.