ROI calculator for Retail & E-commerce

The Chattermill ROI Calculator estimates how much additional revenue you could generate by increasing repeat purchases. By analyzing customer feedback, Chattermill helps your team uncover what drives loyalty and identify issues that may be preventing customers from ordering again. This can lead to more orders per customer and a higher average order value - ultimately increasing your revenue.

Our ROI formulas are fully transparent - you can download the detailed methodology PDF here. The calculation uses your inputs (like number of customers, average order value, and orders per customer) combined with the average improvements in AOV and order frequency observed among Chattermill customers.

The calculator gives you three ROI estimates to show a range of possible outcomes.

- Conservative: assumes a 0.25% increase in AOV and 0.25% increase in the number of orders
- Realistic: assumes a 0.5% increase in AOV and 0.5% increase in the number of orders
- Best case: assumes a 1% increase in AOV and 1% increase in the number of orders

These percentages are based on average improvements seen by Chattermill customers in a similar business context. You can use them as benchmarks or adjust the inputs to better reflect your own business context.

To estimate your average order value (AOV) after using Chattermill, we increase your current AOV by a percentage based on the typical results we’ve seen from customers like you. There are three preset options reflecting different scenarios:
- Conservative: 0.25% increase in AOV
- Realistic: 0.5% increase in AOV
- Best case: 1% increase in AOV

The exact formula is: (Your Average Order Value) + (Your Average Order Value × 0.25%, 0.5%, or 1%).

To estimate the number of orders after using Chattermill, we increase your current volume of orders by a percentage based on the typical results we’ve seen from customers like you. There are three preset options reflecting different scenarios:
- Conservative: 0.25% increase in orders
- Realistic: 0.5% increase in orders
- Best case: 1% increase in orders

The exact formula is: (Total Number of Orders) + (Total Number of Orders × 0.25%, 0.5%, or 1%).

This number estimates your total revenue after using Chattermill. To calculate it, we multiply:
- Your total number of customers
- Your average order value (AOV) after using Chattermill
- Your average number of orders per customer after using Chattermill

Formula:
Total Sales Post CXI = Number of Customers × AOV after CXI × Orders after CXI

This represents the extra revenue you could earn after using Chattermill. It’s calculated by subtracting your current sales from the estimated sales after implementing CXI.
Formula: (Number of Customers × AOV after CXI × Orders after CXI) - (Number of Customers x Average Order Value x Number of Orders Per Customer)

You can reach out to our sales team here to schedule a personalized Chattermill demo tailored to your specific business goals.