Would your customers say you’re customer-centric?

If you ended up here, chances are you realize that you and your customers are not quite on the same page. In 2024, there’s no hiding from it. Understanding your customers is the only sustainable way to grow.

To get customers
you need to "get" customers

‘User’, ‘target’, ‘persona’, ‘ticket number’...every department talks about customers, but in ways that are anything but human. We help you see their reality and find actionable insights that lead to growth.

See yourself through the eyes of your customers

Customer-centricity starts and ends with customer feedback.
We help you analyze thousands of customers surveys, support tickets and reviews, so you can see how your customer see you and understand what is most important to them.

Treat your customers how they want to be treated

Different customer segments value different parts of your offering.
We help you understand who your best customers are and what they want, so you can focus on improving the things that matter to them and build the products your customers value.

Show the value of great customer experience

Great customer experience is often seen as a nice-to-have and not a must-have.
We help you clearly prove the value of great CX and show how improving NPS, CSAT or CES, leads to an increase in your revenues, profitability, renewal rates and repeat purchase rates.

Is customer-centricity easier said than done?

Forrester’s research shows that 80% of companies try to improve CX but only 6% see results. We fixed what was in the way...
Reliance on ‘tickbox’ questions
Such surveys may give an indicative evaluation, but tend to lack depth.
Chattermill analyzes unstructured text data to help you make well-informed and proactive business decisions, based on what your customers are actually saying.
Manual analysis
Even the best data has limited use if it’s left to people with limited time on their hands.
Chattermill eliminates the need to manually tag feedback and can process data faster, more accurately, and even connect the dots for you in a new way.
Lack of clear ownership
CX is good when the responsibility for it is shared across departments.
Chattermill puts the digested insights at the fingertips of the entire business - from your CX, Support, Insights and Research teams all the way up to the C-suite.

Relying on assumptions about your customers? Customer reality will surprise you.

Humans are weird. Now more than ever.
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Assumption
In the business of meal kits, you’d think that NPS is driven by…the quality of the meal kit.It appears that packaging is just as important, people feel strongly about its impact on the environment.
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Reality
After learning about this, HelloFresh developed a recyclable insulation pouch that was put to use in Germany. Cancellations related to packaging dropped by 33%.
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Assumption
In the business of meal kits, you’d think that NPS is driven by…the quality of the meal kit. It appears that packaging is just as important, people feel strongly about its impact on the environment.
😄
Reality
After learning about this, HelloFresh developed a recyclable insulation pouch that was put to use in Germany. Cancellations related to packaging dropped by 33%.
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Assumption
In energy, the big issues like debt, bill increases, or supply tend to come before the little things. But, simple environmental aspects - like a customer’s not being able to hear customer support representatives clearly on calls - can inadvertently show disrespect to a customer.
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Reality
After learning about this, EON Next spoke to their call centre outsourcing partner to make sure that any background noise on calls was reduced to improve customer experience.
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Assumption
Traditional financial advice is serious. So you'd expect that humour is the last thing that customers would look for. However, with the economic turmoil of the last few years, people appreciate it when their failures are accepted with humor.
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Reality
Using Chattermill Cleo built one of their most popular features - "Roast Me" - which gives customers personalized critiques of their spending habits. They doubled their NPS in the US.
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Assumption
Online retail is defined by good delivery experiences. But, with the increasing co-dependency of delivery and retail companies, retailers can take a massive ratings hit for bad delivery experiences.
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Reality
After learning about this, HelloFresh developed a recyclable insulation pouch that was put to use in Germany. Cancellations related to packaging dropped by 33%.
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Assumption
Hospitality companies aimed at business customers might naturally expect that they should focus on amenities, breakfast, and parking rather than luxury and sustainability.
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Reality
Limehome discovered that the small things matter. So they provided reusable shampoo bottles and tested ideas for personal gifts like earbuds that customers might forget. The number of nights booked increased by 81% in less than 2 years.
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Assumption
Monica Vinader assumed that the jewelry on their website represented its true size, but many of their customers complained that the jewelry they received was smaller in reality.
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Reality
Now they have a picture of every piece that shows how it looks on a person. This provides a sense of its real-life proportions, with a “details and dimensions" section.

Relying on assumptions about your customers? Customer reality will surprise you.

Humans are weird. Now more than ever.

See your customers up-close. Find out what they actually need from you.

Chattermill’s CX Intelligence platform helps you find simple improvements that you can realistically implement tomorrow. Our unique approach to Feedback Analytics is what makes us say it with confidence.
Best of breed AI
Our platform integrates Aspect Based Sentiment Analysis with supervised and self-supervised learning - for unrivalled accuracy.
Accurate holistic feedback
We can decode what the customer means, however complex. You see the positives, as much as the negatives.
Scalable actionable insight
Get specific understanding on what actions are needed, regardless of the volume and type of feedback you analyze.

Let us help you see the customer reality

We don’t know what you will uncover. That’s the whole point.

But we do know that our insights will show you the smoothest path to truly understanding your customers and boosting revenue.
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