2023 has proven to be a testing year for CX leaders. The economic landscape is changing, and customer loyalty is more elusive than ever.
The companies that will make it through these turbulent times will be those paying special attention to what makes their customers tick. In that regard, there is plenty to be excited about.
Our research has found that customer experience remains a priority for almost every business leader on the planet. Technological advances in AI are rapidly accelerating what is possible. And we are increasingly building successful CX programs that have a more comprehensive understanding of our customers.