Frubana deepens partnership with Chattermill to leverage NPS insights in their mission to simplify the food supply chain

January 8, 2024
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Chattermill, the Customer Experience Intelligence company, proudly announces the deepening of its partnership with Frubana, an online wholesale marketplace that enables restaurants to buy everything they need for their business, saving them time and money. 

This ongoing collaboration supports Frubana’s mission to reduce food waste and simplify the supply food chain, connecting restaurants to farmers and manufacturers.

Restaurant Feedback: The partnership delves into restaurant customer feedback, analyzing their sentiments about the delivery, quality of the products and the experience with the app, enabling Frubana to increase customer retention.

Customer support Analysis: Chattermill’s Support analytics are integral in helping Frubana improve the quality of customer service and focus their digitalization efforts where it matters the most.

Driver Retention: Chattermill provides Frubana with crucial data on driver (third-party delivery) satisfaction, broken down by country (Mexico, Brazil, Colombia) and warehouse, in order to develop driver retention strategies.

Employee Experience (eNPS) Insights: A key aspect of the collaboration is the provision of employee Net Promoter Score (eNPS) analysis which helps management ensure employee retention.

This continued partnership underlines Frubana's commitment to a data-centric approach, ensuring excellence in customer, driver and employee satisfaction.

Carlos Dominguez, VP of ARPU & Cusomer at Frubana commented:

“As a start-up disrupting a traditional and competitive market, we need to operate efficiently and ensure we act quickly on customer feedback. Chattermill enables us to pinpoint the key indicators of restaurant satisfaction in great detail - broken down by country and city. Having this intelligence means we know where to focus our efforts to deliver experiences that delight and keep our business growing.

Mikhail Dubov, co-founder and CEO of Chattermill, expressed his enthusiasm about the partnership: 

“We’re delighted to support Frubana in its transformative mission. Chattermill is honored to play a role in empowering Frubana to continue to disrupt the food supply chain, connecting restaurants and farmers in LATAM, to avoid waste and drive efficiencies.”

About Chattermill

Chattermill, the Customer Experience Intelligence company, enables leading brands to unlock their customers' reality. Global enterprises like Amazon, H&M, and Uber rely on Chattermill to operationalize CX data.

Chattermill is the best-in-class AI-powered platform for CX, Product, Marketing, and Support teams to action insights from their customer data at scale, ranked no.1 in multiple G2 categories.

About Frubana

Frubana is a fast growing technology B2B Scale-Up that is revolutionizing the world of agriculture and the restaurant industry. Their mission is to be the largest One Stop Shop for restaurants, saving time and money for restaurant owners. They operate in Brazil (São Paulo, Belo Horizonte, Curitiba, Campinas) Colombia (Bogotá, Barranquilla, Medellín) and Mexico (CDMX), connecting the countryside and different suppliers with the city, through a digital platform with a wide portfolio of products for the restaurant sector. 

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Understand the voice of your customers in realtime with Customer Feedback Analytics from Chattermill.