Chattermill Blog

How NOT to ask for feedback - a real-life example from a £2B+ brand

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June 28, 2024

How 5 Top Brands Use Customer Feedback to Drive Their Growth Strategy

In this full customer feedback breakdown, we delve into how five top brands—Lemonade, The Ritz Carlton, Monzo, Netflix, and Slack—utilize customer feedback to drive strategic growth.

David Ascott

Strategy Lead

June 28, 2024

5 steps to analyze customer feedback at scale - equip your enterprise to be successful

Customer Experience (CX) is a major growth opportunity. To leverage it, businesses must unify their approach to customer feedback. Key steps include mapping the customer journey, ensuring data quality, selecting the right AI tools, and using insights to drive decisions and business outcomes.

David Ascott

Strategy Lead

June 28, 2024

What went wrong at Allbirds

This week we take a look at what went wrong at direct-to-cosumer darling Allbirds and what its downfall can teach us about focusing on the wrong customer needs