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How To Love a Customer Podcast: Episode 7 with James Villacci, HelloFresh

In Episode 7 of How to Love a Customer, we sat down with James Villacci from HelloFresh to explore how one quick usability test sparked a broader cultural shift toward insight-driven UX.

Mikhail Dubov

CEO & Co-Founder

November 14, 2025

How to Connect Customer Feedback to Business Outcomes

A conversation with Marley Dizney Swanson, Senior UX Researcher at MPB.

Natalia Dwórznik

Head of Product Marketing

October 30, 2025

How to Drive Actionable Insights Across Teams Roundtable | Key Takeaways

Learn how leaders from VivoBarefoot, MPB, and E.ON Next turn customer insights into action through focused dashboards, accountability, and empathy.

Liliana Osorio

VP of Marketing

October 20, 2025

How To Love a Customer Podcast: Episode 5 with Anastasia Zdoroviak, Snoonu.

In Episode 5 of How to Love A Customer, I sat down with Anastasia Zdoroviak from Snoonu and discussed how she and her team turned a frustrating personal moment into a CX lesson.

Mikhail Dubov

CEO & Co-Founder

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TOP INSIGHTS

How Product Teams Use Qualitative and Quantitative Feedback to Shape Winning Products

How To Love a Customer Podcast: Episode 3 with Julia Zuber, Limehome

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How To Love a Customer Podcast: Episode 2 with James McGhee, FOOTASYLUM

How Mindful Chef Boosted NPS and Retention Through Customer Feedback Analysis

Read how Mindful Chef achieved a 20% NPS increase by using customer feedback to fix retention issues.

Natalia Dwórznik

Head of Product Marketing

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How To Love a Customer Podcast: Episode 4 with David McDaid, END.

In Episode 4 of How To Love a Customer, our CEO & Co-Founder Mikhail Dubov sat down with David McDaid, Director of Customer Experience & Studio at END. Clothing — a global leader in luxury streetwear and sneakers — to talk about turning CX failures into lasting improvements.

Operationalizing Customer Feedback for Product Growth

A while back we spoke to a trio of inspiring product leaders: Marley Dizney Swanson from MPB, Ryan McGrew from Zendesk, and Zach Hobbs from Atmosphere TV, about how to build actionable strategies for turning customer feedback into product development gold. From prioritization to journey mapping, the conversation spotlighted how successful teams stay customer-obsessed while meeting business goals.

Mikhail Dubov

CEO & Co-Founder

How to Manage User Feedback at Scale in Hypergrowth Companies

In this article, we break down proven tactics for managing user feedback effectively during hypergrowth, based on real-world insights from product experts at companies like Qonto and Hex.

Liliana Osorio

VP of Marketing

From our XLG Articles

Lyra AI: addressing concerns about AI adoption

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