Voice of Customer

Discover strategies for capturing and leveraging the authentic voice of your customers to enhance overall experience and loyalty.

How Product Teams Use Qualitative and Quantitative Feedback to Shape Winning Products

A conversation with Vahritch Kharmendjian, Staff Product Manager at Qonto

Natalia Dwórznik

Head of Product Marketing

July 28, 2025

How Uber Scaled CX Intelligence with Chattermill: From Regional Success to Global Strategy

Read how Uber expanded its use of Chattermill from one region to a global scale, now supporting 400+ users across 5 mega-regions.

Natalia Dwórznik

Head of Product Marketing

July 8, 2025

Operationalizing Customer Feedback for Product Growth

A while back we spoke to a trio of inspiring product leaders: Marley Dizney Swanson from MPB, Ryan McGrew from Zendesk, and Zach Hobbs from Atmosphere TV, about how to build actionable strategies for turning customer feedback into product development gold. From prioritization to journey mapping, the conversation spotlighted how successful teams stay customer-obsessed while meeting business goals.

Mikhail Dubov

CEO & Co-Founder

July 7, 2025

Using Qualitative Data to Drive Strategic Product Decisions

In this article, we share insights from product leaders from Indeed and Qobuz about how qualitative feedback can influence everything from roadmap prioritization to company-wide strategic pivots. Read this hands-on example at how organizations can better balance quant data with customer narratives.

Liliana Osorio

VP of Marketing

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TOP INSIGHTS

A Step-by-Step Guide to Measuring and Improving Your VOC Metrics in Retail

Why NPS Still Matters - and What Happens When You Take It Seriously

Confessions of a CX Manager: Why Sharing Insights with Teams is Key to Informed Decision-Making

Confessions of a CX Manager: Influencing Product Decisions with Customer Feedback

How Customer Feedback Powers Faster Product Decisions and Better Prioritization

A conversation with Gaston Vejar, Group Product Manager at Limehome

Natalia Dwórznik

Head of Product Marketing

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How to Manage User Feedback at Scale in Hypergrowth Companies

In this article, we break down proven tactics for managing user feedback effectively during hypergrowth, based on real-world insights from product experts at companies like Qonto and Hex.

Confessions of a CX Manager: Build a Culture Where Everyone is Accountable for Customer Experience

A conversation with Reeshma Clair, Global Voice of Customer Lead at Simply Business

Natalia Dwórznik

Head of Product Marketing

The Ultimate Guide to Increasing Customer Lifetime Value

Discover 7 proven strategies to increase Customer Lifetime Value (CLV) through customer feedback. Learn how CX teams can personalize journeys, fix breakpoints, and drive retention with actionable insights from Chattermill.

Mikhail Dubov

CEO & Co-Founder

From our XLG Articles

Lyra AI: addressing concerns about AI adoption

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