In the first three months of 2022, Netflix lost 200,000 subscribers. In the second quarter, they expect to lose two million more. The cost? $200 billion in just six months.
Customer retention is the most important business metric for any business, in any industry, that wants to avoid this right now.
Because we’re fast moving towards an economy where successful businesses across all industries are those that understand their customers, meet their demands, and deliver experiences built on things that encourage loyalty and retention.
But how should we go about solving our own “Netflix dilemma”?
Download our eBook to learn
- What’s gone wrong at Netflix
- Why Netflix (and we) need to listen to customer feedback
- How to understand why customers leave us for competitors
- Why we need a unified view of customers to fully understand them