How To Love A Customer

Our CEO & Co-Founder, Mikhail Dubov, sits down with CX, Product, and Customer Insights leaders who’ve cracked the code on building lasting customer loyalty.

How To Love A Customer Podcast: Episode 12 with Lisa Knowles from Miro

Hear Lisa explain why customer centricity can’t just be a value on the wall and how Miro is giving every team the systems to actually live it.

Mikhail Dubov

CEO & Co-Founder

March 25, 2026

How To Love A Customer: Episode 11 with Lennard Winters from IKEA

Hear Lennard share how a few unnecessary lines on a receipt taught IKEA that the best product decisions aren't about adding features, they're about removing what shouldn't be there.

Mikhail Dubov

CEO & Co-Founder

March 6, 2026

How To Love a Customer Podcast: Episode 10 with Domonique Brown, Liquid IV

Hear Domonique share how one upset customer calling about a Facebook message taught her the difference between brand voice and customer trust.

Mikhail Dubov

CEO & Co-Founder

January 26, 2026

How To Love a Customer Podcast: Episode 9 with Rufus Weston, Rufus Consulting

In this episode, Rufus shares how one CMO's mantra—"Love your customer like you love your wife"—transformed his approach to customer insights.

Mikhail Dubov

CEO & Co-founder

Join the 11,000+ CX, insights and product leaders who subscribe to our How To Love a Customer podcast, delivered every two weeks.

TOP INSIGHTS

How To Love a Customer Podcast: Episode 6 with Olga Arsenii, Qonto

How To Love a Customer Podcast: Episode 5 with Anastasia Zdoroviak, Snoonu.

How To Love a Customer Podcast: Episode 4 with David McDaid, END.

How To Love a Customer Podcast: Episode 3 with Julia Zuber, Limehome

How To Love a Customer Podcast: Episode 8 with Eli Weiss, Yotpo

In Episode 8 of How to Love a Customer, I sat down with Eli Weiss from Yotpo to unpack how one customer email uncovered a major product issue — and why moving fast on customer feedback can change the trajectory of an entire company.

How To Love a Customer Podcast: Episode 7 with James Villacci, HelloFresh

In Episode 7 of How to Love a Customer, we sat down with James Villacci from HelloFresh to explore how one quick usability test sparked a broader cultural shift toward insight-driven UX.

How To Love a Customer Podcast: Episode 2 with James McGhee, FOOTASYLUM

🎙️ In Episode 2, Mikhail speaks with James McGhee, Director of Operations at Footasylum, about how they combine empathy, data, and operational excellence to deliver personalized experiences at scale.

Mikhail Dubov

CEO & Co-Founder

Introducing the How To Love a Customer Podcast: Episode 1 with Abdul Khaled (Head of CX & Digital Product, E.ON Next)

In this episode, Abdul Khaled from E.O.N. Next reveals how they cracked the code on customer engagement in one of the world's most boring industries - energy. With customers only engaging once per month when they receive their bill, E.O.N. Next had to make that single touchpoint count, transforming complaints about high bills into opportunities for deeper customer relationships.

Mikhail Dubov

CEO & Co-Founder

From our XLG Articles

Lyra AI: addressing concerns about AI adoption

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.