How To Love A Customer

Our CEO & Co-Founder, Mikhail Dubov, sits down with CX, Product, and Customer Insights leaders who’ve cracked the code on building lasting customer loyalty.

How To Love A Customer: Episode 16 with Olga Ivanova from inDrive

Hear Olga share how inDrive built an LLM-assisted conflict resolution model.

Mikhail Dubov

CEO & Co-Founder

June 1, 2026

How To Love A Customer: Episode 15 with Casper Overbeek from CitizenM

Hear Casper share how CitizenM turned a failed internal app into a masterclass in listening.

Mikhail Dubov

CEO & Co-Founder

June 1, 2026

How To Love A Customer: Episode 14 with Jai Patel from Nike

Hear Jai explain how to close that gap between head office strategy and what actually happens in store.

Mikhail Dubov

CEO & Co-Founder

May 1, 2026

How To Love A Customer Podcast: Episode 13 with Jordan Cousins from Who Gives A Crap

Hear Jordan explain how his team turned a subscription cancellation into a "random act of crappiness" in the latest episode of How To Love A Customer.

Mikhail Dubov

CEO & Co-Founder

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TOP INSIGHTS

How To Love a Customer Podcast: Episode 10 with Domonique Brown, Liquid IV

How To Love a Customer Podcast: Episode 9 with Rufus Weston, Rufus Consulting

How To Love a Customer Podcast: Episode 8 with Eli Weiss, Yotpo

How To Love a Customer Podcast: Episode 7 with James Villacci, HelloFresh

How To Love A Customer Podcast: Episode 12 with Lisa Knowles from Miro

Hear Lisa explain why customer centricity can’t just be a value on the wall and how Miro is giving every team the systems to actually live it.

How To Love A Customer: Episode 11 with Lennard Winters from IKEA

Hear Lennard share how a few unnecessary lines on a receipt taught IKEA that the best product decisions aren't about adding features, they're about removing what shouldn't be there.

How To Love a Customer Podcast: Episode 6 with Olga Arsenii, Qonto

In this episode of How to Love a Customer, Olga Arsenii , Head of Customer Insights at Qonto , explains how her team supports users across Europe while the company scales at high speed.

Mikhail Dubov

CEO & Co-Founder

How To Love a Customer Podcast: Episode 5 with Anastasia Zdoroviak, Snoonu.

In Episode 5 of How to Love A Customer, I sat down with Anastasia Zdoroviak from Snoonu and discussed how she and her team turned a frustrating personal moment into a CX lesson.

Mikhail Dubov

CEO & Co-Founder

From our XLG Articles

Lyra AI: addressing concerns about AI adoption

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