Guides

Get practical guides on the best CX and Voice of the Customer tactics and strategies

How to Write a Request for Proposal (RFP)

If you're planning to run an RFP process for Customer Experience Intelligence and Feedback Analytics solutions, here are some practical ideas to help you create a clear, concise, and effective RFP that sets your project up for a successful supplier selection process.

Tom Whitney

VP of Solutions Consulting

November 12, 2025

The Guide to Buying CX Intelligence Software

Customer Experience Intelligence (CXI) is a new software category that transforms customer data into actionable business insights. This guide explains what CXI is, why customer-centric companies are adopting it, and what capabilities to look for when evaluating vendors.

Natalia Dwórznik

Head of Product Marketing

June 23, 2025

A Step-by-Step Guide to Measuring and Improving Your VOC Metrics in Retail

A practical, video-supported guide to measuring and improving VOC metrics in retail, with expert walkthroughs to boost your NPS and CSAT.

Tom Sykes

Associate Product Marketing Manager

June 16, 2025

Top 10 Customer Experience Tools for 2025: A Comprehensive Buyer’s Guide

Explore the top 10 CX tools for 2025. Compare features, pricing, and use cases to find the right solution for unified customer insights and better experiences.

Mikhail Dubov

CEO & Co-Founder

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TOP INSIGHTS

How to Respond to Customer Feedback: A Complete Guide for Businesses

Turning Black Friday Returns Into a CX Opportunity: A Guide for Brands

A Guide to Voice of Customer Analysis

How to Build a Voice of the Customer Program (Step-by-Step Guide)

10 Strategies to Reduce Customer Churn: A Complete Guide to Boost Retention

Discover 10 actionable strategies to reduce customer churn and boost retention rates. Learn how top brands use onboarding, personalized experiences, and community building to keep customers engaged and loyal.

The Ultimate Guide to Increasing Customer Lifetime Value

Discover 7 proven strategies to increase Customer Lifetime Value (CLV) through customer feedback. Learn how CX teams can personalize journeys, fix breakpoints, and drive retention with actionable insights from Chattermill.

The Ultimate Guide to Customer Experience Analytics

Unlock the power of customer experience analytics! Discover how analysing customer data enhances satisfaction levels, reduces churn, and drives ROI. Read more now.

Arron Westbrook

Former Content Marketing Lead

What is Customer Retention? The Complete Guide

Discover the true value of customer retention for your business. Learn how to measure retention and its impact on customer satisfaction and revenue.

Arron Westbrook

Former Content Marketing Lead

From our XLG Articles

Lyra AI: addressing concerns about AI adoption

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