Cult Of The Customer Chapter 1 & 2
Chapters 1 & 2 from the book Cult of the Customer by world renowned CX Consultant Shep Hyken
In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer , Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases - from "uncertainty" to "amazement."